Newsletter: July, 00
Propaganda and the Internet
The recent NATO bombing campaign against Serbia was perhaps the first extra-national conflict (aside from some minor border clashes) since the Gulf War of 1991. There is a hackneyed old saying that truth is the first casualty in war a statement that is too trite to be accurate, and too general to be untrue. In any case, all parties strove to put their own perspectives out to the public. However, this was the first conflict in which extensive use was made by all sides and onlookers of a revolutionary new communications medium the Internet.
The Internet and the World Wide Web (the two being virtually interchangeable) is a new medium and already might be considered a wonder of the world in its own right. Like everything else humanity has ever produced, it will have an influence on the course of warfare. However, being almost entirely a communications tool, its main role will be largely confined to that sphere.
The attempt to communicate a perspective from one side in a conflict is inevitably called propaganda by the other. Sometimes the charge of propaganda is true, often it is not.
Propaganda as opposed to merely "massaged" or "spin-doctored" communications has some unique characteristics. All of these elements must be present in order for a propaganda campaign to actually occur. Jacques Ellul, the author of Propaganda: the Formation of Mens Attitudes (the definitive work on the subject that even the Soviets recommended) describes these characteristics as:
External
Aimed at the individual within the mass (concentrating on the "average" man insofar as one exists.
"Total" in that all forms of communications and media are used ceaselessly as part of the campaign.
Continuous and lasting; Ellul pointed out that "Propaganda tends to make the individual live in a separate world, he must not have any outside points of reference."
Organized by an apparat or bureaucracy with control over all themes and communications
Aimed at instilling "orthopraxy" in the subject population: This is important to remember, propaganda is not aimed at getting people to think in a particular way, it is aimed at getting them to act in a consistent way. Modern advertising campaigns resemble propaganda in many respects. The aim of the Bouncy Bubble Soda Company is not to get you to think that their product is nice, but to become a regular consumer of it.
Internal
The propagandist must know the psychological terrain of the individuals within the target audience in order to use existing preconceptions or ideas in developing themes. Ellul concluded that "Hate, hunger, pride make better levers of propaganda than do love and impartiality."
The prevailing currents of thought within a society must also be utilized. A propaganda campaign cannot create new feelings in an entire society towards another society; it can only moderately reshape what already exists.
"Propaganda in its explicit form must relate solely to what is timely"without allowing events to redirect carefully prepared themes and messages.
Propaganda must be most carefully aimed at the undecided in society.
Propaganda must contain some true elements. Sometimes, the truth is tenuous indeed, but it is still needed. For example, the Nazis used to film Jews who most resembled the stereotypes they had already presented to German audiences. This was the shred of "truth" that help to dehumanize an entire people.
Elluls best definition of propaganda is this: "Propaganda is a set of methods employed by an organized group that wants to bring around active or passive in its actions of a mass of individuals, psychologically unified through psychological manipulation and incorporated in an organization."
If a communications program does not reflect these characteristics, then propaganda cannot really be said to be present. Were there attempts to produce propaganda during the Kosovo Crisis? Was the Internet and the World Wide Web a help or a hindrance to any propaganda campaigns?
During the Kosovo bombings, complete unanimity among the 19 NATO nations was absent, nor was there anything like a total endorsement of the bombing campaign among the publics of the participating nations. Under these circumstances, orchestrated propaganda is impossible even should a government be willing to attempt it. Rather, what did happen was that the public reserved their judgment of the issue. Support for the bombing was never strong, but neither was opposition to it. The situation probably would have remained the same had NATO sent in ground troops as well.
The Milosevic government in Serbia had the means to attempt a propaganda campaign. Ownership of the media is largely concentrated in the hands of the Milosevic family, and dissenting media outlets were rapidly shut down during the crisis. Large elements of the Serbian public were already partly conditioned to an antipathy both towards the Western world and Kosovar Albanians. The Serbs have a large collection of powerful symbols to rally around their historic allegiance to their church and their tradition of opposition being examples. Large elements of society, particularly the Nationalists whose support Milosevic relies on, were ready to believe what they were told.
Yet the Serbs like all of their immediate neighbours are stubborn and suspicious, and propaganda is like a virus. Prolonged exposure does mean that the body politic develops antibodies. Belgrades propaganda machinery failed to muster the strength of popular support for the regime that would allow them to withstand the destruction of their civilian infrastructure.
It also does not help when the propagandist uses images that are too crude, or insults that are too gratuitous. Indeed, when the propagandist vents his own spleen in constructing imagery of the enemy (depicting enemy leaders with fangs and tails for instance), it often does his campaign more harm than good. The Yugoslavian governments attempt to use Nazi symbols to describe NATO did not connect with the average citizen.
In the end, the bombing campaign was over too quickly for NATO to have to worry about the publics shallow support for it, while Milosevic probably realized that his political support (not his public approval) was eroding as the Serbian infrastructure was being destroyed.
When a new medium of communication develops, two of the first users are likely to be pornographers and propagandists. This was certainly true of the printing press where woodcut illustrated "how to" manuals competed with early diatribes for printing space. Later broadsheets and pamphlets became endemic in the political struggles of the 16th to 19th Centuries. The new mediums of film and radio were quickly turned to the use of the propagandist (and the pornographer for film anyway). The films of Sergei Eisenstein and Leni Riefenstahl are cinematic masterpieces, despite being works of propaganda.
The appearance of video and cassette tapes in the 1970s and 80s perpetuated this tradition. Taped propaganda is common. Iranian Mullahs used taped sermons to help incite the rebellion against the Shah and to spread the word of their revolution elsewhere in the Islamic world. Video tapes from the Far Left and Far Right were circulated about several issues, especially as a means of distributing "docudramas" and other films to a wider audience. There are also cases when fabricated and posed videos have had an enormous effect on uncritical audiences as witness some of the animal rights material that has entered circulation in recent years.
Since 1990, the Internet has taken off as the fastest growing method of communications in the world. The pornography industry is well represented here, but so are preachers and propagandists for a number of causes. It must be remembered that the Neo-Nazis, much restricted in their access to other forms of media, were among the first major political pioneers on the Net. (Not to worry, the Neo-Nazi movement is far too weak, diffuse and disconnected to conduct a workable propaganda campaign.) The radical left and conspiracy theory addicts were quick to follow them in, but the mid-1990s, everybody was climbing aboard.
For those who are unfamiliar with the Internet, its characteristics are these. Users must access it over telephone lines, although satellite link-ups and TV cables are also used. So long as these exist, access to the world-wide web exists. Access to the web, and the hubs for electronic mail and storage of web sites is available through hundreds of Server companies and tens of thousands of private hubs also exist. Servers vary in size and capability. The physical requirements for a server are small and not necessarily bound by geography. Many servers can handle clients from almost any nation.
A national government that attempts to impose its will on the Internet is fighting a losing battle (although some notably uptight ones like China seem ready to try). While a government might ask servers to cooperate, only rarely can it compel them to do so. A nation that hopes to prohibit international access to all of its citizens must either cut off all phone connections, or else attempt to arrest all citizens with a computer that may be hostile to its purposes. Both measures might be successful in the short term only, but a nation that long pursues such a course will soon become quite backward.
While the Neo-Nazis may have been among the pioneers of Net-use for political purposes, they certainly have been joined by many others. The well-funded Tamil Tigers have insured that there are dozens of sympathetic web-sites to back their cause; which makes finding more critical or objective sites that much more difficult. Activist communities, such as the radical left, can be quick to support particular causes thus the FARC guerrillas of Colombia are favourably mentioned in dozens of sites while opposing opinion is scarce.
But one of the salient feature of the Web is its diversity. There are millions of sites on the Web already, and such internet features as chat-rooms and forums are multiplying rapidly. Anybody with an opinion and a computer can get on the net and express themselves. When a search for information can yield hundreds of sites in seconds, there is a plethora of commentary and fact available for any researcher.
During the Kosovo Crisis, dozens of websites offered a wide variety of information. The latest press briefings and policy statements from NATO nations could be downloaded, as could well-informed commentary and opinion from many private companies. Advocates for the Albanian and Serbian causes provided many sites. Some were eccentric (at least) in content while others were exceptionally sober and informative.
In the Kosovo Crisis, the Yugoslavian governments attempt to restrict dissenting Serbian media outlets was bypassed (for a while) by the Internet. One of the few outlets not owned by a Milosevic family member or support had its broadcast facilities shut down, but continued to transmit its own stories over the internet. As long as the internet remained open, the Serbian government could not mount an effective propaganda campaign.
Alas, concerns valid and otherwise about intelligence gathering and potentially violent activities by some Serbian expatriates convinced international telecommunications companies to cut off links to Yugoslavia for the duration of the bombing campaign. This is an interesting development; while a government may not be able to cut off its international telecommunications connections, concerted action by outside corporations can accomplish it. This may portend a new dimension to the privatization of warfare.
The Kosovo Crisis demonstrated two facts: The Web, while perhaps inclined to partisan opinion is too diverse to lend itself to being used for propaganda. Secondly, so long as it is allowed to operate within a country, its leaders cannot hope to control all forms of communication and expression. The Internet is a counter-agent to propaganda campaigns.
However, in a secondary manner, the Internet could be of some use to the propagandist. It is timely often running at immediate speeds. It does allow one to rapidly gauge the general feelings and instincts of a society, and lets one get an idea of what the "common man" believes and is thinking. It can certainly reflect majority opinions, although as those who visit such places can attest, its discussion areas can be superficial in content. However, none of these characteristics are constant as discussion is mercurial and diverse. Good well-reasoned arguments and accurate facts can have an immediate impact on participants around the world.
But the Web cannot be long controlled, nor can it convince people to act in a particular way. As it continues to grow and expand, it may be the ultimate antidote to propaganda. Lets make sure the whole world becomes plugged in.
Hurrah for Mitrokhin!
For those who have been asleep for the last few months, the first volume of The Mitrokhin Archive was released in September 1999. The book (co-authored by British intelligence historian Christopher Andrew) represents the first public crack at a motherlode of information provided by Vasili Mitrokhin, the former archivist to the KGBs First Chief Directorate. Over many years, he had quietly made copies of many papers and smuggled them out of his office. When he defected to the British in 1992, he brought copies of 25,000 documents with him.
The first volume is a history of the KGB from 1917 to 1991 and is liberally studded with notes referring to dozens of other books. This time, the KGB Archives contribute much more to our understanding of old events. For example, there have been various attempts over the years to exonerate Julius and Ethel Rosenberg or Alger Hiss. Only a diehard Marxist would attempt this again they were all guilty as charged. Oh, yes, and the Soviets did have agents of influence in Hollywood. The Cambridge Five are also explored in detail, and did far more damage than is commonly supposed.
Other material opens up light on much more recent events such as the acute frustration Andropov had with the Polish government over its failure to squash Solidarnosc. Pope John Paul IIs role in the collapse of Communism has yet to be truly recognized, but the Soviets certainly were afraid of his influence. (The Archives, however, contain no trace of documents related to any Soviet involvement behind the 1981 attempt on the Popes life but then, this would not have been an action committed by the First Chief Directorate of the KGB). For those who remember the Peace Movement and the flagrant bias exhibited by groups like the World Council of Churches, the Archives have much to say about Soviet penetration and control of many such movements and organizations.
Much of the material has opened some new slants on history. For example, the Soviets, for all their massive dependence on intelligence gathering activities, faced some fearful handicaps. For a start, Soviet leadership was half-paranoid a regular feature of survival in Soviet politics even after the Stalin era. This meant that the KGB was constantly handicapped in its political assessments by the search for "plots" and strategies that never existed. Moreover, KGB analysts often felt it necessary to tailor their reports to meet Politburo expectations. On the other hand, the KGB (and GRU) operated superbly in their attempts to garner scientific and technical knowledge.
One also gets the impression (as does Mitrokhins co-author) that at the end, the West won the intelligence war. The Soviets had a clear lead in the 1940s due to the large number of ideologically committed agents and the open vulnerability of Western Society. However, the Soviets lost their advantages while the British and Americans came surging out from behind to capitalize on the many KGB defections and the Wests awesome technological superiority. A case in point for the victory argument the public offering of thousands of confidential KGB documents. No Western intelligence agency has had its laundry aired as thoroughly as this. Although Philip Agee a KGB-handled ex-CIA administrative officer published the names of many CIA officers in the 1970s.
The book makes frequent mention of Canada.
Leontina and Morris Cohen two of the KGBs greatest agents, had a slight Canadian connection. Leontina acted as a courier between unnamed sources in Chalk River, Ontario, and the Soviets New York Residency in the campaign to siphon nuclear secrets out of the Manhattan Project.
Igor Gouzenkos paranoia was justified the Soviets were keenly interested in getting their mitts on him again. In 1975, they believed that the long-time Conservative MP Tom Cossit knew where Gouzenko was. When a KGB agent was firmly rebuffed by Cossit while attempting to enlist his cooperation, the Soviets decided to attack his reputation. Cossit died in 1982, before the smear campaign got underway.
The Soviets used Canada as a place to establish "illegals" (often with the support of Canadian Communists) and then to move them -- once their new identities were sorted out to the US. In 1951 Yevgeni Vladimirovitch Brik landed in Halifax using the identity of a Canadian "live double" -- presumably a Communist Party member -- who had volunteered to disappear to Europe while Brik was active. Later, Brik assumed the identity of another man who had been born in Canada, but whose parents had taken him to the USSR before the Second World War. No great success as a spy, Brik ended up working for the RCMP and identified five agents to them. At least two of these were Canadian Communists themselves, and one had handed the Soviets part of the plans for the Avro Arrow.
Briks career as a double agent came to a halt in 1955 because of James Morrison. This rogue RCMP officer was selling the Soviets information from the Mounties' counter-intelligence office to finance his own vices.
While the case of the Canadian spy Hugh Hambleton is well known, the Mitrokhin Archives points out that this Soviet agent was a committed Communist after the Second World War. He was talent spotted by Communist Party of Canada member Harry Baker, and another member (code named Syvaschennik) did a background check on him for the Soviets.
In the 1960s, the Soviets tried to plant a series of illegals in Canada before attempting to run them into the US. They included "Jean Leopold Delbrouck" and his wife "Yanina" (his real name was Nikolai Nikolayevich Bitnov). Their backgrounds were prepared for the KGB with the aid of Romanian intelligence. The Bitnovs did not work out, having failed to establish a business in the Toronto area that could support them. They were recalled in 1969.
Dalibar Valoushek and his wife Inga assumed a German background and were quite active. As Rudi and Inga Herrmann, they established themselves nicely, and Rudi eventually worked for the CBC as a soundman. He also helped on a film for the Liberal Party and, as a CBC employee, attended the 1967 Liberal convention. For a time, Valoushek was a handler for Hugh Hambleton.
In 1968, Valoushek moved to the US to work as an independent photographer and to attempt the penetration of the Hudson Institute (Soviet think tanks were all government agencies, and they wrongly presumed the same was true in the west). Valousheks son was the subject of a Soviet attempt to run him as a teenage spy in McGill University. In 1979 the FBI used Valoushek (who they turned in 1977) to expose Hambleton when the Liberal government seemed uninterested in prosecuting him.
Gennadi Petrovich Blyabin was another illegal who stayed in Canada from 1961 before moving to the US in 1965. Like the other two, he came over with an agent-wife and posed as "Peter Carl Fisher", a refugee from Eastern Europe.
Canadian Communists also helped the KGB in providing documentation for illegals in Great Britain and the United States; among these were Konon Trifimovitch Molody and "Willie" Fisher (a.k.a. Rudolf Abel). Most of this activity was undertaken in the 1950s. Molodys Canadian cover was as Gordon Arthur Lonsdale. The CPC member code-named "Syvaschennik" was among those who facilitated Molodys new identity. Note: The Mitrokhin Archives often refer to people who have yet to be prosecuted only by their KGB code-names. The only other clue to this Canadians identity is that he was a member of the Canada-Soviet Friendship Society.
In 1971, the Soviets who were running low on illegals in the West approached the local Communist Parties to facilitate new recruitment. William Kashtan, then the general secretary of the Party, was among those who agreed to help. However, he needed to be reassured that all that was expected of them was to identify possible new agents, get references, and point out the best way of approaching them (i.e. select their vulnerabilities).
Although the Communist Party of Canada was the first to sneer at the story of "Moscow Gold" (as they called it), they were largely funded by the Soviet Union. Indeed, even as the USSR spiraled into collapse in the late 1980s, they spent tens of millions in precious foreign currency to subsidize foreign communists. Kashtan used to go directly to the Soviet embassy for one set of payments whenever he was told that "the American wheat had arrived." The KGB estimated that the CPC only got some 35% of its funds (at most) inside Canada. The rest was passed through the Soviets directly, or via the Soviet owned Ukrainian Book Store in Toronto. During the 1950s, when the Communist Party of the USA was operating under the scrutiny of the authorities, the CPC also passed Soviet subsidies on to them.
Although the battered remnants of the CPC will sneers at these revelations, the proof stands QED. They went bust and lost most of their assets within a year of the collapse of the USSR. A rump CPC still exists, but is a shadow of its former self. Interestingly, the October 1-15th edition of Peoples Voice (the CPCs newspaper) took time out to condemn the Mitrokhin Archives. Their remarks were a refreshing blast of vintage invective. They described the book as "sensational propaganda intended to whip up old "cold war"-type hysteria, and to distort and slander our Partys proud history of struggle for working class and social advance [sic], for peace, for Canadian sovereignty and independence and international working class solidarity." Later in the same piece, the writer alleged that the book was part of a plot to impede the "resurgence" of Communist Parties around the world. Indeed.
The KGB, like the Soviets military intelligence organization, the GRU, would have been responsible for perpetrating acts of sabotage in wartime. Sabotage planning (including reconnaissance) was undertaken inside Canada. Operation Kedr was undertaken by Soviet Residents (those agents in Canada with a legal cover diplomats usually), between 1959 and 1971. It identified dozens of sites and did the initial planning for attacks. The Mitrokhin Archives describes Soviet caches of equipment for sabotage in other countries -- some of which have been dug up. It is reasonable to assume that stores of equipment are still hidden in Canada.
A Soviet illegal code-named Paul (Igor Vitalyevich Voytetsky) seemed to have connected with the FLQ in 1969. Voytetsky had ranged through a dozen nations under a carefully constructed Belgian identity that of Emil Evraert from 1962 until 1975. Besides Canada, he had also been active in planning sabotage activities and meeting with local malcontents (and Communists) in Austria, Belgium, France, Greece, Hong Kong, Israel, Italy, Spain, Turkey, the UK (Ulster and Scotland), and the US.
Soviet involvement with the FLQ also involved the production of a forged CIA memo that suggests the US had contact with the Quebec terrorists. One should remember that the Soviets produced hundreds of forged documents, but this one still has some credibility with many Canadians -- particularly those who are automatically prepared to dislike the Americans. One might assume, after the FLQ had flamed out with the end of the October Crisis of 1970, that the Soviets produced their memo as a parting salvo before the group ceased to be of use to them altogether.
To the Soviets, everything had to be subordinated to the greater cause. Religion was no exception. Victor Petluchenko and Ivan Borcha were two missionary priests of the Russian Orthodox Church who served in Western Canadian parishes in the 1970s. They were real priests in a Church whose existence in Russia depended upon Soviet sufferance. Their roles in Canada were slight, but they were expected to look for material that could help prepare future illegals for the USSR. The subordination of the Russian Orthodox Church is also one of the reasons why the World Council of Churches tended to adopt such a "progressive" line in the 1970s and 80s.
In many respects, the Mitrokhin Archives is not all that shocking, but it does verify so many suspicions about what was really going on during the Cold War. While more volumes (and as many more scandals) await release, the two questions that the book provokes are these: If we were so blasé about the threat then, what are we ignoring now? Secondly, if we know that a group of our own citizens were telling bald-faced lies then, why should we ever believe them now (or anyone like them) on anything?
There are some people with some explaining to do, and it had better be good.
John Thompson is President of the Mackenzie Institute which studies political instability and terrorism. He can be reached at: mackenzieinstitute@bellnet.ca
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